Wisła Digital Solutions
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Piotr Zieliński

UX Designer / Website Developer

Piotr Zieliński

kontakt@wisladigital.pl

Mockup designUsability auditsSales websitesPurchase path analysis

Designs websites that actually sell

Piotr joined Wisła Digital Solutions in January 2017. Since then, he has designed exactly 142 websites for companies from Lodz and surroundings. He's not only interested in pretty colors. He looks at what your customer sees. If the 'Buy Now' button is invisible, Piotr will move it so no one misses it. Numbers don't lie – his last project for a local construction wholesaler increased inquiries by 26% within the first 14 days of launch.

In our company, Piotr is responsible for making every site simple to use. We check facts, we don't guess, so Piotr bases every project on data from analytical tools. In 2023, he conducted 87 tests with real users. Thanks to this, we know exactly why people leave a site without leaving a contact. He plugs those holes, because it simply pays off.

Specifics instead of fluff

Piotr works fast and sticks to deadlines. Done on time – that's his norm, not the exception. The average time to prepare the first site mockup for Piotr is 4 business days. He doesn't play around with unnecessary talk about vision. He sits at the computer, draws the site layout, and shows you how the customer will move around it. Last year, he shortened the order process in our client's online store from 6 to 3 steps. The effect? Abandoned carts fell by 19%.

You'll meet him every day in our office at 104 Piotrkowska St. He always has a tablet with him where he sketches new ideas. If your site is slow or people don't know what to click on it, Piotr is the first man to get such a task to solve. He doesn't look for problems where there aren't any. He focuses on what brings money.

Outside of work, Piotr is interested in the history of industrial architecture in Lodz, which is visible in his raw and clean design style. He doesn't use unnecessary decorations that only distract from your offer. Every element on the site must have a purpose. If something doesn't help with sales, Piotr simply removes it. It's a simple method that has been bringing our clients concrete profits for years.