124 New Leasing Inquiries for a Transport Company
We implemented a campaign in Google Ads focused on specific business phrases. We shortened the contact form, which drastically increased the number of submissions.
Logistyka Łódzka was looking for a way to quickly fill its fleet of 42 new refrigerated sets. In 60 days, we provided them with 124 concrete inquiries from companies looking for permanent transport cooperation. Numbers don't lie – this project proved that transport advertising can be profitable.
The challenge
The company was burning its budget on Google Ads that brought accidental people to the site. The cost per inquiry was as much as 142 PLN, which was simply unprofitable at this margin. Most people left the page after 14 seconds because the contact form was too long. It had 12 fields to fill out, including questions about the tax ID and the exact weight of the load at the first contact stage. This was killing sales.
Our approach
The Wisła Digital Solutions team started with hard data. For the first 9 days, we analyzed which keywords users were entering with. We cut 412 phrases that generated costs but gave no inquiries. We focused on business owners looking for transport during specific morning hours. Marek, our analysis specialist, rebuilt the account structure, dividing it into specific regions of Poland.
The solution
We built a new, simple landing page that loads in 1.2 seconds on a phone. We reduced the form from 12 fields to just 4 basic data points. We added a large 'Quick Quote' button that is visible immediately upon opening the page. We also introduced automatic SMS notifications for sales representatives – now they call the customer within 9 minutes of sending the inquiry.
Results
Thanks to our changes, the company not only gained more customers but, above all, stopped losing money on useless clicks. It simply pays off.
Timeline
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Sept 7, 2023Google Ads account audit and blocking of 412 losing phrases.
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Sept 15, 2023Launch of simplified form and new page.
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Oct 2, 2023Implementation of SMS notification system for sales department.
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Nov 14, 2023Final report and rate optimization for regions.
"For years we paid for empty clicks and no one could help us. Wisła Digital Solutions showed us that transport advertising can provide real phone calls from customers with a specific budget. Done on time."